Breastfeeding is awesome in New Zealand

Check out a super new public breastfeeding campaign in New Zealand.

"Although New Zealand has breastfeeding rates that are consistent with other OECD countries, rates are low at six weeks, especially among Māori and Pacific women,” said Ministry of Health Deputy Director Margie Apa. She went on to say that barriers to breastfeeding, including “lack of breastfeeding support and information, mothers returning to paid work and finding it hard to continue breastfeeding, and negative attitudes to breastfeeding from the general public and family members” tend to more adversely affect minorities, teenage parents and low-income moms.

Small country, so progressive.

Is breast best?

Well, it seems as though the debate surrounding whether breast is best has been revived after the tragic death of a British mum, Kathy Isden, who committed suicide by falling off the roof of her New York apartment block as a result of feeling so distraught about not being able to breastfeed her son. Due to see a lactation consultant on the day of her death last November, the 29 year old first-time mum was found by her husband on a neighbour's patio early that morning. Although Isden was thought to be depressed at the time, it is still not clear whether she jumped or fell from the roof.

As so many mothers know, breastfeeding is not always easy and it is definitely not 'natural'. As horrific as this incident truly is, it is not surprising that something which is supposed to be a 'choice' for women, can have such devastating effects on those women that cannot perform according to our quite narrow social views of what makes mothers 'good'. While there are certainly other factors that probably contributed to Isden's death, nevertheless, the pressure to be a 'good' mother clearly had a hand in her decision to take her own life (if indeed it was suicide).

Thankfully, the Australian Breastfeeding Association has been blessed with some extra cash to better resource its national breastfeeding helpline. According to recent reports, the line has experienced a 30 per cent increase in calls since March, with more than 28,328 calls received between October and April.