New maternity lingerie just hitting stores called Cake. Not very inventive. The gals at Hot Milk have been doing this for awhile now. What annoys me the most is that women are supposed to feel 'empowered' by looking at images of sexed up preggos. I don't know about you, but I think this kind of sexualisation of women's bodies is just as problematic as it is for non-pregnant women. I'm not sure why maternity lingerie has gotten so hypersexualised. It almost feels like designers are obsessed with compensating for the fact that pregnant women have been asexualised for so long that now they are oversexualising them as if to force 'sexy' down our throats. Besides, the women in these types of catalogue images only reinforce the notion that pregnancy is attractive on certain women as long as their bellies are appropriately contained, tight and seemingly not 'fat'.
Thoughts?
Source: www.cakelingerie.com
