I recently bought the new issue of Marie Claire featuring that cover photo of Christina Aguilera naked and pregnant. Given that every news agency picked up on the story weeks before the actual issue was released, I can't say that article was surprising or in any way different from the countless pregnant cover stories that have been churned out in the past decade. However, this did occur to me.In November, I wrote about Maxim's Hottest Pregnant Women, Ever feature as just another avenue for men's magazines to objectify women's bodies. Yet, as I reflect on the avalanche of women's magazines doing exactly the same thing, although perhaps less overt, I'm finding it harder to believe that the public sexualisation of pregnant bodies is forward-thinking or progressive. When it comes down to it, a pregnant naked body on a women's mag is a money-maker. Marie Claire isn't interested in promoting safe motherhood; they are jumping on the bandwagon that men's magazines have already cashed in on starting with the forefather, Playboy. Women want to look at other women's bodies and pregnancy is no different. We call men sexist pigs for expounding the value of a Brazilian wax or size FFF breasts. Yet, when a women's magazine puts a naked Britney or Christina on the cover, we (as women) fail to recognise that it is the women's body on the cover that is the focus, not her mind. Back in November, Us magazine launched a poll asking readers who looked 'hotter' in their pregnant photo shoot. This is no different from Maxim's poll of the hottest pregnant women. As women (and feminists, at that) we are not infallible. In fact, we are also complicit in the objectification of women's bodies.
Source: http://www.usmagazine.com/Us_Poll_Who_Has_the_Hotter_Pregnancy_Cover_Christina_or_Britney
