Ironically, I was doing a brief for a pregnancy company in London about hot products from around the world and I just so happened to mention that Kiwi maternity lingerie company, Hot Milk (http://www.hotmilklingerie.co.nz/), was the only way for pregnant mums to save their chests from nine months of sheer boredom. For those in the know, Hot Milk is hot these days and the sexy but completely functional designs are by far the most desirable underthings a preggo could ever want (and in a range of sizes that do not begin and end with XS). The ‘Cherry Bomb Chic’ bra and matching microfibre French knickers are so amazing you would want to get pregnant just so you could wear them.
Anyway, back to my point. One of my secret sources sent me an article this morning explaining that the ladies of Hot Milk have been accused of pedaling 'soft porn' in their latest catalogue as beautiful pregnant bellies dazzle the glossy pages in black satin and bows, looking all feminista and fabulous. Apparently, online store Breastmates sent out the new catalogue to their database of women in New Zealand, many of whom complained of 'explicit' images tarnishing their pristine in-boxes.
I find this so fascinating. Everyone in the media (and I'm guilty of it myself) rants about how fantastic it is that pregnant women can show off their bellies proudly, that celebrities can accessorise with a baby bump instead of a Balenciaga, that because of Demi Moore and her infamous naked pregnant photo shoot, doing a 'Demi' on a magazine cover is like Starbucks in America. And yet, a few pregnant women in bras celebrating their bodies are branded as porn? Did I mention that Demi and Britney and recently, Mylene Klass, were NAKED on the covers of magazines and everyone gave them three cheers?
People are strange. If anything, I hope that Hot Milk gets a boatload of publicity and in turn, sells more bras.
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