the rise of the alpha mum


alpha mum (AL.fuh muhm) n. The dominant woman in a group of mothers.


As if motherhood wasn't hard enough....apparently successful motherhood is achieved by hiring as many people as possible to allow you to work 100 hour weeks; your child is 'gently structured', plays with developmentally appropriate toys and has a nanny, babysitter and night nurse. The alpha mum has a business plan for her child and treats motherhood like a profession.

http://nymag.com/nymetro/news/features/12026/index.html


Be sure to check out the newest edition of Cosmo Pregnancy on 13 November for my latest article, 'I'm not fat, I'm pregnant', profiles of 7 pregnant mums!